MiamiMediaMesh at AmericanAirlines Arena

The AmericanAirlines Arena MiamiMediaMesh system is cutting edge in LED display technology and design quality. MiamiMediaMesh is a stainless-steel architectural mesh with embedded LED lights that can display still and moving text, graphics and full-color video imagery.

The MiamiMediaMesh system, unlike other display technologies, does not imbed its LED's on black sub strata. This allows MiamiMediaMesh to achieve previously impossible levels of transparency, and allows it to be installed over unique building materials. The MiamiMediaMesh system produces a dynamic advertising message center that is unique, captivating and highly energetic. Your imagination is the only limitation to what can be created.

Technical Specifications:

  • Display Content Still Imagery, Video and Motion Graphics
  • Resolution (horizontal) 576 Pixels
  • Resolution (vertical) 256 Pixels
  • Display Size (horizontal) 80.04 ft
  • Display Size (vertical) 42.16 ft
  • Display Size Total 3,374.49 sq ft
  • Color Processing 16 Bit

Media Format:

PIXEL ASPECT

Pixel aspect ratio refers to the actual shape of the pixels that form a display. MiamiMediaMesh is treated as if it used square pixels. You will need to make sure that the source material you are working with displays appropriately in square pixel reference so that the resultant signal sent to the MiamiMediaMesh is not stretched.

ASPECT RATIO

The resolution of the AmericanAirlines Arena MiamiMediaMesh display is 576x256 pixels. IT IS PREFERED THAT ALL CONTENT BE DESIGNED TO THE MIAMIMEDIAMESH PIXEL HEIGHT AND WIDTH. If you choose to work with pre-existing footage or commercial spots, you will need to address the differences in formats by either shrinking the footage to fit within the frame of the display (diagram 1), or filling the display with the image and cropping the excess (diagram 3). Diagram 2 shows how the source footage must be stretched in order to fit the horizontal and vertical dimensions of the MiamiMediaMesh. This option will not be allowed. 

It is important to note that source footage in a 16:9 aspect ratio will be much easier to reformat for use on MiamiMediaMesh than will be traditional 4:3 content. It will require less cropping or produce smaller regions of unused mesh (should you choose to use the entire source frame). 

MiamiMediaMesh Display Recommendations:

As with any outdoor display, high contrast footage will produce a more powerful image. Bright colors, high saturation and bold graphic design are the best options for imagery to be used on MiamiMediaMesh. Because of the outdoor lighting at the location of the display, daytime imagery should use maximum saturation and contrast levels.
Subtle contrast images should be reserved for evening or night time use, or they should be adjusted to increase the contrast and saturation levels to daytime suitability.

Artwork Submission:

Graphics must be submitted via email, ftp or CD Rom

To: kterrito@heat.com
CC: accountmanager@heat.com

Mailing Address:
(Account Manager)
AmericanAirlines Arena
601 Biscayne Blvd
Miami, FL 33132

Files Needed to Create Animation In-house:

  • Corporate logos must be in Adobe Illustrator (version CS3 or lower) .ai or .eps format
  • Fonts must be submitted as TrueType or OpenType fonts for Windows. Mac fonts will not be accepted
  • Please submit all photographs/images in Adobe Photoshop or jpg format (highest resolution possible)
  • FLASH FILES ARE NOT ACCEPTED (INLCUDING CREATION AND CONVERSION)


Restrictions:

Animations must be in uncompressed .avi format with a duration of EXACTLY 8 seconds. Any animation that is under or over 8 seconds will NOT be displayed on the MiamiMediaMesh until updated with the correct time.
The pouring of alcoholic beverages is strictly prohibited for display on the AmericanAirlines Arena MiamiMediaMesh.

Summary:

Beyond the resolution considerations and the outdoor specific adjustments to maximize image impact, developing visual content for MiamiMediaMesh is no different than the process used to create any other digital graphical content. Best practices should be employed for motion, pace, speed, composition, readability and design. Bold graphics perform best as they do in all other venues. Motion speed should be gauged based on audience and intended impact. Border frames, composition and layout are as important as in any display medium.

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