THE HEAT GROUP PARTNERS WITH HOSPITALITY GIANT, sBE
THE HEAT GROUP PARTNERS WITH HOSPITALITY GIANT, sBE
Hyde AmericanAirlines Arena to Debut this Fall
MIAMI – The HEAT Group announced today that it has entered into a partnership with sbe, the industry-leading hospitality, entertainment and real estate development company and sbeLIVE, its division that aligns award-winning hospitality brands with the world’s iconic arenas and stadiums. The centerpiece of the partnership will be the eventual launch of Hyde AmericanAirlines Arena, scheduled to be unveiled during the 2012 – 2013 HEAT season, which brings one of the most exclusive nightlife brands in North America to one of the nation’s premier sports and entertainment arenas, the AmericanAirlines Arena, home of the Miami HEAT.
A press conference to announce the partnership will be hosted on Thursday, April 19 at 6:45 p.m. in the Media Interview Room before the Chicago Bulls vs. HEAT game.
Hyde AmericanAirlines Arena will be located court-level on the south end of the Arena and will have an exclusive VIP access point and valet. The space has been designed by acclaimed Icelandic interior designer Gulla Jonsdottir of G+ Design who also lent her expertise to the aesthetics of Hyde Hollywood and Hyde Bellagio. With a capacity of approximately 200, Hyde AmericanAirlines Arena will feature multiple bars, an array of lounge and seating areas and a private dining room.
“AmericanAirlines Arena has earned a reputation as a world-class sports and entertainment venue through a commitment to innovation year after year,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Partnering with sbe—one of the leading, cutting-edge hospitality companies in North America—to launch Hyde AmericanAirlines Arena reinforces our commitment to continually provide our guests with an unrivaled experience.”
“The Hyde Lounge brand is one we’re growing strategically across the country and AmericanAirlines Arena gives us an opportunity to share the sbe approach with a clientele that appreciates the very best,” added Michael Talansky, sbeLIVE Director of Operations. “The launch of sbeLIVE is a natural growth step for us and we’re already being approached by the greatest venues and arenas around the world to develop similar offerings.”
Beyond providing a best-in-class nightlife experience, Hyde AmericanAirlines Arena will feature DJs spinning sounds from Miami, Los Angeles, New York, and all over the world. Hyde AmericanAirlines Arena will also showcase the talents of sbe’s award-winning chefs and sbe’s mixology team, which will offer a branded cocktail program that delivers fresh and enticing beverages.
In addition to being available for all HEAT games, Hyde AmericanAirlines Arena will be accessible during all other arena events and concerts. The space will also be available for private events year-round.
The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2011-12 season.
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